Objectified

A new documentary film by Gary Hustwit, the director of Helvetica, to be released in 2009. The subject will be industrial design with interviews from Dieter Rams (Braun) and Jonathan Ives (Apple).

It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

I loved Helvetica and a film like this this was secretly on my wishlist ever since I saw it.